As Oxford Dynamics advanced its AI capabilities in support of the UK’s Strategic Defence Review, they required a desktop application that translated powerful machine intelligence into clear, actionable tools for defence teams. Working with the internal leadership and engineering teams to shape the experience across two core applications — focusing on usability, clarity, and the human side of AI. Through user research sessions, journey mapping, and iterative UX design, we helped ensure the technology supported informed decision-making without adding complexity. By grounding the interface in the needs and language of its users, we created a system that felt both advanced and accessible — bridging the gap between technical capability and operational confidence. The result was a cohesive, research-led product experience that made next-generation AI tools intuitive, trusted, and ready for real-world application within a defence context. Project under NDA

As Connect-Ed set out to revolutionise how Entrepreneur in Residence (EiR) roles operate across academia, they needed a digital presence as refined, inclusive, and effective as their mission. By creating an experience-led website, integrated community and CRM tools, and coherent visual communications, we ensured that every touchpoint — from discovery to membership to engagement — supports their growth, strengthens connections, and makes participation effortless.

The CabFusion Network to transform how taxi and private hire operators collaborate, they needed a digital presence that could clearly communicate its value to both businesses and drivers. By leading research, concept development, and full creative delivery — from brand visuals to copy and design system — we helped shape a unified experience that presents the network as accessible, forward-thinking, and built for real-world use.

As i ammistah redefined their artistic identity, they needed a refreshed brand and digital presence that felt grounded, bold, and true to their roots. By evolving the branding, refining the colour palette and visuals, and building a website centred on community, place, and exclusivity, we made every touchpoint — from exploring the art, to anticipating new drops, to owning a print — feel deliberate, compelling, and accessible. This marks just phase one of the ongoing collaboration between mistah and Webfy.

OurTrip is a platform that takes the chaos out of group travel by putting invitations, payments, and itineraries in one place. From concepting and UX to full desktop and mobile apps following User research, the experience was designed with clarity and ease at its core. A fresh brand identity and pitch deck rounded out the launch, helping carry the idea from concept to investor pitches.

As Lara set out to bring clarity and calm to her therapy practice, she needed a brand and online presence that embodied those same values. Through thoughtful branding, a refined website, and a cohesive design system, we created an experience that builds trust, supports client conversion, and gives Lara the tools to grow her practice with confidence.

As The Kiltwalk looked to grow participation and boost charitable giving, they needed an app experience that captured the same sense of community, energy, and purpose as the event itself. We designed and concepted the Kiltwalk App — combining awareness, donation, and event tools into one intuitive product that helps participants prepare, stay connected, and make an even bigger difference.